These buyer-focused articles were a part of a revamp of Sam’s Club copy for their product category pages. Each product page was written with specific keywords and also optimized for search. Each piece was designed to capture the search traffic of a person looking to buy a specific product. The goal of each category page was to answer any questions a buyer would have about a product before they purchased. Each page provided enough information to answer any potential issues and help them move further down the sales funnel. Buyers Guides King Mattresses Waterbeds LG ProBake Ovens LG Refrigerators LG Door-in-door Refrigerator Refrigerators & Freezers LG Washers Closet Organization Clothes Racks & Hangers Seasonal Entrees Appetiziers Holiday Candy Bulk Greenery Bulk Lilies Bulk Carnations Bulk Mums Bulk Wedding Flowers Interested in this SEO- first writing? Contact me today to learn more!