Sam’s Club

These buyer-focused articles were a part of a revamp of Sam’s Club copy for their product category pages. Each product page was written with specific keywords and also optimized for search. Each piece was designed to capture the search traffic of a person looking to buy a specific product. The goal of each category page was to answer any questions a buyer would have about a product before they purchased. Each page provided enough information to answer any potential issues and help them move further down the sales funnel.