Update Your Content

Goodbye Current Me. You Will Not Be Missed. 

Goodbye Current Me. You Will Not Be Missed.

When I was building out Spilled Coffee Content, I remember looking at other websites for inspiration. One website I looked at was a good friend of mine, who had already been in the business for years and was crazy successful. But, after a few minutes of scrolling through her site, I realized that her blogs were not current, and she didn’t have many updated portfolio pieces. I was shocked to see how outdated things were, so, being inquisitive, but probably just nosey, I asked her why. 

Where Is Your Updated Content? 

Her response was this, “I have absolutely no time for that website. You will see.” At the time, I thought she was crazy. I couldn’t imagine that the website I was working on, the one I was toiling over for hours and hours on end, would ever sit dormant, untouched, or not updated by me. 

How would I impress or get clients if they couldn’t see my products and services through my website? An unwritten blog section for a business that offers blog writing? Totally unprofessional and super lame. I would NEVER do that. 

And Yet I Did

Flashforward two years and my current blog has three articles. THREE. I also don’t think that I have any social media accounts or any other pieces of content floating out in the digital space. I’m simply a URL with some content and a few portfolio pieces. So, while Past me would be mortified and almost embarrassed at the lack of my own content, Current me gets it.

Current Me Is Busy

She is busy writing content for other people, so they can grow their brands and get a foothold in their market. Current me spends her time researching keywords. Current me is building content briefs and digging through technical SEO. Current me is writing content about how to clean toilet bowls the natural way, and cryptocurrency and NFTs – and Current me could go on and on…but Current me needs to go away.

Current Me Needs To Become Future Me 

With the new year coming up, most people are making plans and setting goals, and I think Future me will join them. Future me is going to impress Current me, and Past me. Future me is going to write content for her own business and she is going to promote herself and build her own darn footholds. Future me has got it going ON – and you should join! 

What Me Are You?

Are you a Past me, a Current me, or a Future me? Have you focused so hard on producing work and just spinning those wheels that you have forgotten your own business? Have you stopped putting effort, money, or time into your own resources? Are you outdated? 

If you feel personally attacked by these questions, then join the club. Because Current me suddenly feels as if they let down Past me, and that just can’t do.

So let’s change this feeling and set some goals for next year. Let’s reprioritize and focus on our own business for a change. Set some time aside to write, promote, and love our own businesses because you need that. All the versions of you need it. 

But I think that my Future me needs to start today.

So here we go. 

 

Brewing The Perfect Cup Of Coffee

Brewing The Perfect Cup Of Coffee

Brewing the perfect cup of coffee isn’t rocket science – but sometimes it seems like it is. Have you ever been invited to someone else’s house and they offer you a cup of coffee that is so disgusting you have to struggle to finish? Well, just because your friend drinks awful sludge for coffee, doesn’t mean you have to. You are an adult. You can drink whatever you want, and I will be the first one to tell you that if you master the art of the perfect cup of coffee – you will never want your coffee any other way. 

Great Coffee = Great Beans.

Sorry Folgers. While I will always appreciate you for your amazingly catchy marketing jingle – your coffee is not the best part of waking up anymore. With so many high-quality varieties of beans and roast types available locally and via the internet – I can’t go back to either the red tub or the blue tub. However, for those of you who are still dipping your fingers into a Folger’s tub to find the measuring cup – it’s time to expand your coffee pallet. Try some new beans. Light roast, medium roast, dark roast, Arabica blend, Robusta blend – the list goes on! 

Bean Freshness

The closer to the roast date of your coffee bean – the fresher the coffee will taste. And before you ask, yes – you can taste the difference between fresh and stale coffee. Imagine this – the morning comes and off you go to make your morning cup of coffee and reach into the cabinet and…no coffee. None. Zero. Zip. But wait – that random bag folded over in the back. How old is that? It should be fine – right? Wrong. 

We have all been the culprit of a stale cup of coffee, and it is to be avoided at all costs. For the freshest beans, check out local coffee shops in your area or companies that are coffee specific. Some local boutique cafes roast their own coffee in their stores, and larger companies like Black Rifle Coffee or Henry’s House of Coffee offer subscription coffee services that deliver coffee beans to your door. This way, you won’t ever have to drink the beans from that mysterious back-of-the-cabinet bag. 

The Grind

Ever had traces of last night’s dinner spices in your coffee?  Somehow the use of spice grinders became the standard way to grind coffee at home. They are cheap, and you can get one at your local grocery store. But, hey, guess what? They are spice grinders. Not coffee grinders. These grinders have only one grind setting: pulverize. You are losing a lot of coffee flavor grinding this way and if you are still using these bullets – stop!

The best way to grind your coffee beans is with a burr grinder. This type of grinder will grind the coffee to a precise size of your choice where you can get a smooth and consistent flavor as the water percolates through. You can purchase a Burr grinder from anywhere from $40 – $399, but if you don’t want to grind your own at home, you can always try the grocery store grinder. 

Filtered Water

If the water you use to brew your coffee tastes funky – your coffee will taste funky. Period. Good, high-quality water is an often overlooked step in the coffee-making process. Most people assume that boiling the water will “remove impurities.” Well, yes, boiling your water will make it safe if there is anything unhealthy living inside of it – but boiling water doesn’t remove the funky taste or smell.  Well-water will always taste like well-water. No matter how much sugar mom puts into that Kool-Aid…it will still be well-water kool-aid. You don’t want well-water coffee. Trust me. Filter your water. 

The Brew

Okay, so while the amount of coffee you put into your machine is entirely up to you and your flavor profile (some like it dark, some like it light), the amount of time that water is in contact with the coffee grounds is relatively standard. 

According to the National Coffee Association (yes, it’s a thing) here are their recommend coffee brewing times:

  • Drip system: 5 minutes
  • French Press: 2-4 minutes
  • Pour-Over: 2-5 minutes
  • Espresso: 20-30 seconds
  • Cold Brew: 12 hours – overnight

If you follow the brew times and are still not happy with the taste, you are brewing too long or too short. You may also have the wrong ratio of coffee to water. Typically the rate of coffee is one or two tablespoons of ground coffee for every six ounces of water. This ratio can be adjusted. If you are someone who likes your coffee the color of hot tar, or the color of warm caramel, you must adjust your coffee to water ratio.

Brewing The Perfect Cup Of Coffee

However you like your coffee, we hope that this advice will help with brewing the perfect cup of coffee. Just keep your coffee snobbery to a minimum, and when your friend offers you that cup of sludge coffee – drink it and be thankful. You can brew your perfect cup tomorrow when you contact me to talk about your next content marketing project. Just beware that if you offer me any coffee, I’m likely to spill it.